Paid social is one of the most powerful tools in digital advertising, and one of the most misused. Broad targeting, generic creative, and no clear conversion goal will drain a budget fast. The businesses that win on LinkedIn and Facebook are the ones that know exactly who they are talking to and have something worth saying when they get there.
Scavo Media builds paid social campaigns around audience precision and creative quality. We combine sharp targeting with content built to stop the scroll, and we track everything so you always know what your spend is producing.
Two Platforms.
Two Very Different Strengths.
LinkedIn Advertising
LinkedIn is the premier platform for B2B advertising. Nowhere else can you target by job title, company size, industry, seniority, and professional interests with the precision LinkedIn allows. If your customers are business owners, decision makers, or professionals in a specific field, LinkedIn ads put you directly in their feed.
We build LinkedIn campaigns for lead generation, brand awareness, and event promotion, using Sponsored Content, Message Ads, and Lead Gen Forms to reach the people who actually sign the contracts.
Facebook and Instagram Advertising
With over three billion monthly active users, Meta's advertising platform offers unmatched reach and some of the most sophisticated audience targeting available. Facebook and Instagram ads work for both B2B and B2C, and the visual format gives strong creative a real advantage.
We build Meta campaigns for lead generation, retargeting, local awareness, and e-commerce, using custom audiences, lookalike audiences, and pixel-based retargeting to make sure your budget is working as efficiently as possible.
Full-Service Paid Social Management
Audience Research and Targeting
We build your target audiences from the ground up using platform data, custom audience uploads, pixel tracking, and lookalike modeling. No broad targeting, no wasted impressions.
Ad Creative and Copywriting
We write the copy and direct the creative for every ad. Static graphics, carousel ads, video ads, and lead gen forms, all designed to perform on the platform they are built for.
Campaign Setup and Launch
We build your campaigns with clean structure: proper campaign objectives, ad set organization, budget allocation, and pixel or conversion event tracking in place before anything goes live.
Ongoing Optimization
We monitor performance continuously, test creative variations, adjust audiences and bids, and eliminate what is not working. Your campaigns improve over time because we are actively managing them, not just watching them run.
Retargeting
We build retargeting audiences from your website visitors, video viewers, and ad engagers so your brand stays in front of warm prospects across both platforms until they are ready to convert.
Your audience is out there. We help you
find them and give them a reason to stay.
Reporting
You get clear, regular reporting that connects ad performance to real business outcomes: leads generated, cost per lead, and where people are dropping off. No dashboards full of metrics that do not mean anything.
Most B2B companies underinvest in LinkedIn because the CPCs are higher than Facebook and the results take longer to materialize. That is the wrong way to look at it. LinkedIn puts your brand directly in front of the decision makers you are trying to reach, at a moment when they are in a professional mindset and open to business conversations. The cost per qualified lead, not cost per click, is what matters.
We help B2B clients build LinkedIn strategies that go beyond boosting posts, with campaign structures, audience builds, and creative that treat LinkedIn like the serious business development channel it is.
Paid social works for almost every business category when it is executed well. We have run campaigns for B2B companies targeting niche professional audiences on LinkedIn and consumer brands running broad awareness campaigns on Meta. Our clients are in Des Moines, Tampa, and across the country.
Industries:
• Healthcare and medical practices
• Home services and commercial trades
• Professional services and B2B
• E-commerce and retail
• Hospitality and events
• Nonprofits and community organizations
Frequently Asked Questions
Which platforms do you manage?
We work across LinkedIn, Facebook, Instagram, and YouTube most frequently. We will recommend the right platforms based on where your audience actually is, not just where everyone else is posting.
Do you create the content or do we?
We handle content creation. That includes graphics, copy, and short-form video coordination. If you have existing assets or want to be more involved, we can build a workflow that fits.
How quickly will we see results?
Organic social growth takes time. Most clients start seeing meaningful engagement improvements within 60 to 90 days of consistent, strategic posting. Paid campaigns can produce results faster. We will set honest expectations before we start.
Can you manage social media alongside our other marketing?
Yes, and it works better that way. Social media performs strongest when it is connected to your broader marketing strategy, including your website, email campaigns, and video content. We manage all of those services and build them to work together.
Do you work with businesses outside of Des Moines and Tampa?
Yes. We manage social media for clients nationwide. Our home markets are Des Moines, IA and Tampa, FL, but social media management is fully remote and we work with clients across the country.