Google Ads is the most powerful paid advertising platform in the world. It is also one of the easiest to waste money on. Broad match keywords, weak ad copy, no conversion tracking, and a set-it-and-forget-it approach can burn through a budget fast without producing anything meaningful.
Scavo Media manages Google Ads campaigns across the full platform: search, display, YouTube, remarketing, and Performance Max. We bring the strategy, the data discipline, and in the case of video, the production capability to make every campaign format perform. Whether you are starting your first campaign or inheriting one that has never been properly optimized, we know how to get results.
Most Agencies Run YouTube Ads. We Also Make Them.
YouTube advertising is only as good as the creative behind it. A poorly produced video with a great media buy still gets skipped. Most agencies have to rely on whatever video the client provides or outsource production to someone they have never worked with.
Scavo Media is different. Our founder is an Emmy Award-winning producer with a background in broadcast journalism. We can take a YouTube campaign from concept to live, handling the strategy, the production, and the campaign management under one roof. That means faster execution, better creative alignment, and ads that are actually built to perform on the platform.
Data
FIRST
Always.
Every campaign we manage is built on a foundation of proper tracking, clear goals, and regular optimization. We do not set campaigns live and check back in a month. We monitor performance, adjust bids, refine targeting, and test ad variations continuously so your results improve over time.
How we approach every campaign:
• Conversion tracking set up correctly before the first dollar is spent
• Keyword and audience research tailored to your specific market
• Ad copy written and tested against real performance data
• Negative keyword management to eliminate wasted spend
• Regular reporting with plain-language explanations of what the numbers mean
• Ongoing optimization tied to your actual business goals, not vanity metrics
Most agencies run search campaigns and call it Google Ads. We MANAGE THE WHOLE PLATFORM.
Google Search Advertising
The highest-intent format in digital advertising. When someone searches for exactly what you offer, your ad needs to be there. We build search campaigns with tight keyword structure, compelling ad copy, and conversion tracking that tells you what is actually working. For a deeper look at our search approach, see our dedicated Google Search Engine Marketing page.
Google Display Advertising
Visual banner ads placed across millions of websites in the Google Display Network. Effective for building brand awareness, staying top of mind with past visitors, and reaching audiences earlier in the buying journey before they are actively searching.
YouTube Video Advertising
Video ads on YouTube reach over two billion users and can be targeted with precision by demographics, interests, search behavior, and more. What sets Scavo Media apart here is that we do not just manage the campaign. We can produce the video. Our Emmy Award-winning production background means your YouTube ads are built to perform creatively, not just technically.
Remarketing and Retargeting
Most visitors do not convert the first time they see your brand. Remarketing keeps you in front of people who have already visited your site, watched your video, or interacted with your ads, and brings them back when they are ready to act. We build remarketing campaigns across search, display, and YouTube.
Performance Max
Google's AI-driven campaign type that serves ads across all of Google's channels from a single campaign. When it is set up correctly with strong creative assets and clear conversion goals, Performance Max can be highly efficient. We manage the inputs so Google's automation is working with the right signals.
Bottom line...
​
You have to pay to play with Google search
and Google SEM is the way.
We manage Google Ads for businesses of all sizes across Des Moines, Tampa, and the rest of the country. Our clients range from local service businesses running tight budgets that need every dollar to count, to national companies running multi-channel campaigns across search, display, and video.
Industries we have worked in:
• Healthcare and medical imaging
• Home services and commercial trades
• Professional services and B2B
• E-commerce and retail
• Technology and SaaS
Frequently Asked Questions
How much should I budget for Google Ads?
It depends on your industry, your market, and your goals. We will give you an honest assessment of what a realistic budget looks like before you commit to anything. There is no minimum we require, but there is a floor below which campaigns struggle to generate enough data to optimize.
Do you charge a management fee on top of the ad spend?
Yes. Our management fee covers strategy, setup, ongoing optimization, and reporting. Your ad spend goes directly to Google and is separate from our fee. We will be clear about both numbers upfront.
Can you take over a campaign that is already running?
Yes. We do this often. We will audit what is in place, identify what is working and what is not, and put together a plan before we make any changes.
Do you handle Google Ads for businesses outside of Des Moines and Tampa?
Yes. We manage campaigns for clients nationwide. Google Ads management is fully remote and geography does not limit what we can do.
What is the difference between this page and your Google Search Engine Marketing page?
Our Google Search Engine Marketing page goes deep on search campaigns specifically. This page covers the broader Google Ads platform including display, YouTube, remarketing, and Performance Max. If you are focused on search, that page is a good place to start. If you want the full picture, you are in the right place.
